Target Audience Research

We conducted a survey which will help us find out what the target audience want from this genre of film and what the like about them, so we can include as much of the information we gather as possible. We asked 30 people aged between 15 and 30.

Questionnaire

How old are you?

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What is your favourite horror/slasher film?

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Do you enjoy gorey/violence scenes?

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Do you prefer the older style slasher films or the more modern?

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What features of slasher films do you enjoy most?


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Do you think horror music is a good way to make the audience feel suspense and fear?


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Do you enjoy horror films that tend to have surviviors?




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Do you go to the cinema to watch horror films?




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How regularly?




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How often do you buy horror films on DVD?






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We gathered information from these questionnaires that indicated to us that the majority of people aged between 15 and 30 enjoy horror and slasher films and prefer the more modern type.  Most people's favourite horror films were set in familiar locations such as the woods or in a school or old hospital.

Other information we gathered was that the majority of the questionnaire population go to the cinema to watch horror/slasher films at least once every two months, this means our film would be accessible to our chosen audience if we were to distribute it through cinema. However we found that they are more likely to watch horror films at the cinema rather than buy them on DVD therefore we would most likely reach our target audience distributing our film through cinema rather than straight to DVD.

The features of horror films that they prefer most are the ways in which they build suspense and tension such as slow camera movements and sudden noises that make the audience jump. All of our questionnaire population thought music was a good way of building suspense in horror films therefore we will definitely use it. We also found that the older side of the questionnaire population - 22 to 30 prefer less gorey scenes to the younger audience, however it was the older audience that were more likely to view horror films at the cinema and purchase on DVD therefore we need to appeal to the majorities preference which is less gorey scenes.