Dreamworks Pictures, founded by Steven Spielberg, Jeffrey Katezenburg and David Geffan in 1994 have produced an extremely wide range of films. Most of the films they have produced are action films, such as 'Deep Impact' and 'Gladiator', however they have also produced animations such as 'Shrek' and 'Antz' therefore have a very wide range of audiences. The logo features a ghostly figure of a boy fishing on the moon, it appears very calming and not at all scary. It is also very imaginitive and unusual, therefore the audience immediatly know they are going to be watching an interesting and exciting film. The colour blue gives the impression of calmness and happiness, and that the film would be suitable for families.The logo is usually accompanied by calming music so the viewers know they are not watching a film that will frighten them and they can relax watching (apart from a few of the action films where the logo is not accompanied by music, they still use the same logo though as it has become so well known.) The logo is quite effective as a children's film production logo, as the boy looks young and it is suitable for aa fantasy or animation film, it is also effective for a family viewing film as it gives the impression it will be family friendly. However it is not as suitable for the action films as it looks calm and tranquil as appose to the violence and action that will appear in those films such as 'Gladiator'.
This is the logo for Twisted Pictures, which was founded in 2002 and produces horror films. It is most famous for producing the 'Saw' films which are known for being extremely gory, violent and terrifying. The logo is suitable, the image of the barbed wire connotes pain and being trapped. The font is silver which looks like metal, which could symbolise weapons such as knives and axes. This logo is effective as the audience will know exactly what type of film they will be watching and what it could include even before the film has started. It also helps create the target audience as young children would not go and see a film that is advertised with this logo. The word 'twisted' is also effective for the 'Saw' films as they usually have a quite a distrubing plot that can play with the audiences minds and can have lots of twists and turns throughout the film.
20th Century Fox is one of the most famous film and television production companies, it is also one of the oldest and was founded in 1935. It is best known for producing huge franchises which bring in huge revenues, such as 'Avatar' and 'Star Wars'. The logo features huge bold font that looks like a gold statue or building, the colour gold symbolises winning or something expensive, therefore audiences will know the film is going to have had a lot of money put into it, so may feature a lot of special effects and CGI. The logo is effective as it has a classic look, which suits the company as it one of the oldest and most established film production companies.
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